Veronica Alfie studied Set and Costume Design at the University of Salvador. She specialized in Fashion Design at the Fashion Institute of Technology (FIT).
She worked as a Design Director at the most prestigious brands on the market and served as a consultant and trend forecaster for several brands in Latin America.
Her passion for travelling has led to organize women’s travel retreats.

In 2002 she created her brand, Vero Alfie.
With her sense of curiosity, love for craftsmanship and orientation to detail she was manage to capture the essence of the modern femininity with a romantic spark.

Meet the Brand

The brand Vero Alfie launched its first collection in 2003 in Palermo, the Buenos Aires design neighbourhood, and grew side by side with the expantion of the area.
The brand is  known for its fresh romantic and femenine feel, keeping a modern appareal and a special attention to handcraft detail, using vintage and pure materials. Vero Alfie has also gainded worldwide recognition for making embroideries and using vintage ideas and techniques. The production is made mostly in India and Argentina.
Since 2020 the brand has its own knitting teams located all over Argentina. Most of the knits are made entirely by hand.
Currently the collections are being sold in USA, Europe and Latin America.
The flagship store is located in Palermo, Buenos Aires.

Since 2020 the brand has its own knitting teams located all over Argentina. Most of the knits are made entirely by hand.
Currently the collections are being sold in USA, Europe and Latin America.
The flagship store is located in Palermo, Buenos Aires.